Moroccan music superstar Saad Lamjarred is back with a vengeance in 2025, dropping his highly anticipated new single “Riskin – ريسكينا” that’s already taking the Arab music world by storm. After months away from the spotlight, the artist has returned with a completely different approach that’s both refreshingly authentic and deeply personal.
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ToggleA Stripped-Down Vision in the Heart of Morocco
What makes “Riskin” particularly compelling is its deliberate simplicity. Shot entirely in the streets of Casablanca – Lamjarred’s hometown – the music video abandons the glossy, high-budget aesthetics we’ve come to expect from major Arabic pop productions. Instead, director Amir Rouani captures raw, unfiltered moments that feel like genuine conversations between friends.
This artistic choice represents a bold departure for an artist whose previous work, including the billion-view hit “Lm3allem,” set the standard for polished Arabic music videos. The new direction suggests an artist comfortable enough in his success to strip away the bells and whistles and focus on pure emotional connection.
The Power of Moroccan Collaboration
Perhaps most impressive about “Riskin” is its entirely Moroccan creative team. From the songwriting to the final mix, every aspect of the production showcases homegrown talent, creating something that feels authentically rooted in Moroccan musical tradition while remaining thoroughly modern and accessible.
The track itself blends nostalgic Moroccan folk elements with contemporary pop sensibilities, creating what Lamjarred describes as music “that feels like home.” It’s this intergenerational appeal that has fans and critics alike praising the single as a mature evolution in his artistic journey.
International Impact of Arabic Music
Lamjarred’s return comes at a fascinating time for Arabic music on the global stage. Artists from the MENA region are increasingly finding international audiences, and platforms like YouTube and Spotify have democratized access to diverse musical traditions. “Riskin” seems perfectly positioned to continue this trend, offering international listeners an accessible entry point into contemporary Moroccan music.
The success of artists like Lamjarred also highlights the growing influence of North African culture in global entertainment. His ability to maintain cultural authenticity while achieving international appeal offers a blueprint for other regional artists looking to expand their reach.
What This Means for Moroccan Music
The “Riskin” project signals something larger happening in Moroccan music – a confidence in local stories and sounds that doesn’t feel the need to conform to Western pop formulas. By shooting in Casablanca’s streets and working exclusively with Moroccan talent, Lamjarred is making a statement about the value and viability of homegrown creative ecosystems.
For fans eager to dive deeper into the artistic vision behind “Riskin,” including exclusive insights into the creative process and the significance of filming in Casablanca, this comprehensive analysis (French) provides an in-depth look at how the project came together and what it represents in Lamjarred’s evolving career.
As Arabic music continues its global ascent, “Riskin” stands as proof that authenticity and local pride can be just as powerful as any high-budget production. Sometimes the most impactful art comes from simply being true to where you’re from.
